Today, major retailers in India and other developing countries are gradually morphing into a one stop service outlet for the urban customer. A majority of retailers currently procure fresh produce from multiple farms, wholesale markets or ‘mandis’ and other sources to drive their aggregation model to meet the end-customers’ requirements.
Based on feedback received from multiple retailers and boutique fresh produce vendors, and our analysis of the challenges faced by them, we found that their top four concerns are: Quality, Consistency, Traceability and most importantly Dependability.
 
Using First Agro as your premium provider of fresh produce, you would address the majority of challenges highlighted above.
 
At First Agro, we conduct our business ethically and responsibly. We never lose sight of our commitment to growing nothing-but-the-best produce and being your dependable and trusted partner, aligned with your goals. We are confident that the quality and consistency of our produce will entice your customers . Your Fresh Food department employees can confidently recommend Fresh Agro’s produce, knowing it will taste great and deliver health benefits to your loved ones without chemicals or harmful bacteria. Let’s make a healthy start
 
 
Quality
Greenhouse grown plants, nurtured in a climatic controlled
protected cultivation – better healthier produce
Consistency
Our greenhouse allows us to produce 365 days a year, protects our produce from weather, seasonal challenges and pests.
Traceability
Implementation of Codex standards for Maximum Residue Limits. First Agro will be launching traceability at batch level from seedling to harvest using online web portal in coming quarters. You are assured of world-class produce on your shop shelf -space
Dependability
First Agro aims to be a premier supplier of fresh produce, sourced from our multiple greenhouses to help you best serve your retail customers. In our Centre of Excellence - Cluster model, we will set-up a dedicated produce centre for retailers, catering to your specific needs and adhering to your defined quality and packaging standards. This will ensure a vertical integration from “farm to fork” and drive consistency and reduction of supply-chain overheads.